Kama Ayurveda celebrated the launch of its first outlet in Pune at Level 1, Phoenix Marketcity, Pune on 23rd November. Kama Ayurveda is an Indian Ayurvedic beauty brand that offers a wide range of skincare, haircare and body care products. Kama products are 100% natural and prepared from organically grown plants and herbs. All the products are free from artificial colours/fragrance.
Kama Ayurveda has four pillars that promotes authentic Ayurveda.
Kama is Real: Kama creates authentic Ayurvedic treatments using original, time-tested, balanced prescriptions. Though many brands draw on Ayurvedic elements, the treatments at Kama are as prescribed in ancient Ayurvedic texts and deliver results.
Kama is Pure: The products at Kama are completely natural and prepared from organic herbs, fruits, roots and other ingredients that are grown or collected by India’s tribal communities from their natural habitats.
Kama is True: Kama’s partner is a timeless Ayurvedic institution, the respected Arya Vaidya Pharmacy (AVP) in Coimbatore, with Ayurvedic hospitals and clinics all over India. AVP laboratories – one of three testing centers in Kerala, is approved by the department of Science and Technology – ensure strict quality control, tested effectiveness and the highest standards of research and development, while following and expanding ancient Ayurvedic texts.
Kama is Kind: Kama’s high quality and packaged products are not tested on animals at any stage.
Kama Ayurveda’s philosophy emphasizes the harmony between the physical, mental and spiritual realms, the whole being. According to Ayurveda, literally translated as the Knowledge of Life, the energies affecting the universe also operate on human physiology. Broken links between the mind and the body must be restored and balanced in order to achieve health, contentment and peace.
The best sellers at Kama include the Kumkumadi Miraculous Beauty Fluid, Bringadi Intensive Hair Treatment, Pure Rose Water and Rejuvenating Ayurvedic Night Cream.
An extensive collection of gift boxes from Kama Ayurveda had Eladi Hydrating Ayurvedic Cream, Vanilla Lip Balm, Pure Rosewater & Vanilla Oatmeal Soap amongst many others. Kama also has products for men like shaving foam, moisturizers and soaps.
Kama Ayurveda has won multiple prestigious awards, such as the Vogue Beauty Award 2016 for Best Hair Oil, Vogue Beauty Award 2014 for the Best Exfoliating Product, Elle Beauty Award 2014 for the best Body Shaping and Firming Oil, Elle Beauty Award 2016 for the Nimrah Anti Acne Face Pack awarded in the Face Mask category, Images Award 2013 for the ‘Most Admired Launch’ of the Year for a Beauty Retailer, the ‘Best Packaging Design’ 2013 by the Confederation of Indian Industries and the National Institute for Design (CII-NID) and the ‘CII-NID Environmental Graphics Award’ for the design of the Kama store in Khan Market, their first exclusive store in the country. A favourite choice of celebrities such as Kalki Koechlin, Diya Mirza, Aditi Rao Hydari, Lisa Ray, Kama Ayurveda has made a permanent place in the beauty cabinet of women who seek authentic and natural beauty.
Disclaimer: The invite was for a launch event. This review is a narrative of my experience at the event. The views expressed in this review are solely mine and others are more than welcome to agree or disagree with the same. The review is in no way influenced either personally or commercially nor has it been lifted, copied or plagiarized from any source however I have done my due diligence on the event via publicly available information on the internet.
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